CBS Outdoor
Challenge: Static billboards offer consumers Branded information that is not always easily remembered. CBS outdoor wanted to allow consumers to get more from their billboards – by taking a Brand’s message away with them on their mobile phones.
Solution: We developed the txt2go Mobile platform for CBS Outdoor, incorporating several SMS applications that are easily added to a CBS Outdoor Client’s billboard messaging – from finding a location for a Car Dealership, to getting discount coupons from the local Pizza restaurant.
txt2go is included in CBS Outdoors’ sales process and offered to all their clients, with the option to have us develop even more sophisticated, custom SMS, WAP and iPhone programs if required. Any Client that buys a txt2go program gets access to a web-based Reporting Tool that enables them to track the effectiveness of their CBS Outdoor SMS campaign – in real time. All txt2go platform applications work off a vanity short code – 64444.
Try it now: Text 'GYM' to 64444.
